Building the Brand

The Isle of Wight combines beautiful surroundings and a more relaxed way of life, with a thriving, resourceful business community and vibrant events & festivals. The challenge for the Isle of Wight is that this has been kept as a bit of a secret.

We want to share the Isle of Wight with people and businesses who will appreciate Island life and will bring new ideas and new investment.

We are working hard to let people know the many benefits of living, working and visiting the Island, to make sure investment continues, businesses succeed and we all benefit from a buoyant economy.

Part of this work has been the development of the Isle of Wight brand, which stands for beauty, resourcefulness, stimulation and connectivity. The main part of this work aims to put the Island on the investment map, but we are also keen to make sure young people are motivated and skilled to take advantage of, and drive forward, the business opportunities.

The following sections tell you about some of the things we have done and some we are planning. We also have a section telling you how you can help promote the Isle of Wight by becoming a brand associate.