Isle of Wight Brand Partners

Local businesses and organisations have signed up to become brand partners, carrying the Isle of Wight logo and messages in their own promotional material because they believe being part of the Island is key to their success.

In 2005 and 2006 alone the Inspire logo was featured on £4.3 million worth of adverts, brochures and TV commercials, not to mention all the websites and emails. This harnessing of goodwill and budget is a new way of working for the Island and something that many other development agencies around the UK have asked us to help them with.

Private companies such as Red Funnel and Wightlink put a huge amount of effort into promoting the Island for business and leisure, they are both committed to supporting Inspire and an increasing number of other businesses are planning to adopt the same principles.

Organisations such as the Isle of Wight Council and Isle of Wight Tourism are also adopting the Inspire ethos and logo and helping to present a common message for the Island, particularly in the way we talk about the Isle of Wight to locals and visitors.